This digital document is a journal article from Electronic Commerce Research and Applications, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

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Prior studies have suggested that a good Website design which facilitates a user’s Web browsing behaviour would generally lead to better user performance. In this research, we examine user Website behaviour as a way to understand Website design using a ”think aloud” protocol analysis. Main theoretical contributions of this research are the illustration of the flow of cognitive processes during the Website browsing and the establishment of Website design dimensions – the meaning and content implied by Website content, its outward form, and the structure and navigation – in relation to user performance.

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Content preparation is an integral part of the usability equation: it answers the question of what information is needed for effective decision making. Once content preparation has been established, the question “how to present what” can be answered. Content Preparation Guidelines for the Web and Information Appliances: Cross-Cultural Comparisons provides a theoretical foundation and operational tools to effectively prepare content so that users are able to make correct decisions regarding the purchase of goods and services.

Traditionally, human aspects of computing have been assessed by usability evaluation methods, which determine how well the system is designed for joyful, satisfying, and productive use. But, effectively designing the how without providing a solid foundation for designing the what can not result in effective web and information appliance-based operations. This book presents a review and reappraisal of the science base of content preparation and descriptions of four major studies on content preparation involving more than 1,200 participants. Based on these studies, it establishes a factor structure of content preparation and relative importance of each factor in effective decision making and concludes with guidelines for the design of content for a variety of populations.

Unlike previous publications in usability that have predominantly concentrated on how to present information, this book focuses on what information should be presented and the information appliances for different cultures. With a cross-cultural comparison and a review of fundamental theories, the book not only answers the question of what information needs to be presented for effective decision making, but also addresses the impact of culture on content usability.

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When you take on an e-commerce site, you’re tackling the most complex Web design challenge of all, one that involves finding the right mix of aesthetics, brand identity, and interactivity–which you then have to fit into a technical tangle of database, customer service, and fulfillment systems. Designing Web Sites That Sell recognizes that good design is more than just a pretty face; it persuades visitors to act–to look, buy, and come back for more. Written by designers for designers, it’s a results-oriented guide to building a profitable e-commerce site without sacrificing design and style.

Recent headlines aside, people haven’t stopped buying from online stores–just from poorly conceived ones. Designing Web Sites That Sell takes you on a real-world tour of what goes into building and managing a successful e-commerce site, using case studies of thriving examples to illustrate the principles in the book. Author’s Shayne Bowman and Chris Willis stop to go behind the scenes each step of the way, sharing a wealth of information you won’t find anywhere else:

• Savvy tips on working with clients to establish a visual style that fits their brand
• The five critical principles of good commerce design
• How to build a site that’s easy to update
• Site testing and revising guidelines
• How to create content that works for cell phones, PDAs, and other wireless devices

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Guide provides real-world solutions, design patterns, and best practices using the .NET framework and C# and VB .NET languages. Softcover. DLC: Active server pages.

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This resource provides supporting materials for City and Guilds, e-Quals level 2 Web site design. It contains exercises to help master the skills for assessments, and real life scenarios, practice assignments.

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• ISBN13: 9780321534927
• Condition: New
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Deconstructing Web Graphics.2 profiles top Web designers and programmers in order to demystify and analyze how they make decisions, solve complex issues, and create exceptional Web sites. Adding his voice and digital design teaching experiences to the book, artist and journalist Jon Warren Lentz offers insights and analysis from his list of favorite Web sites. He walks you through how to read and understand the source code for each page, break down all of the technical elements, and describes the inside details straight from the designers and programmers who created the pages.

• Lynda Weinman uses the proven and popular reverse-engineering teaching style (learn by undoing) to demonstrate how the most successful web pages are created
• The only book to give you behind-the-scenes looks, candid interviews, and original HTML files that provide rare insight into the art and science of great web design

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Most books on Web design focus on the appearance of the finished product and pay little attention to the ideas and processes involved in intelligent interactive design. This book is based on the premise that the principles that have defined good communication design in the past apply equally well to the Web. The basic process is one of defining the purpose, audience, and style appropriate to one’s objectives. Another premise is that effective Web site design is an inherently collaborative process requiring not only technical skills but more traditional written and oral communication skills. Hence, this book stresses a social, process-oriented approach both to design and to classroom instruction. The book covers all aspects of teaching Web design, from optimal class size and classroom configuration to peer review of completed projects. It is written in an accessible style and uses many examples from the Web design course taught by the authors at MIT.

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A core text for introductory courses on Web Design and Development for e-business, and a supplementary text for other Internet/Web courses, such as Web programming, Web client/server and database development, Web design and administration, and e-commerce development. Unlike most Web design and development books (which focus on either a single programming language or a single development tool that is often not available in school labs nor on students’ own PCs), this text helps students develop a solid mastery of leading-edge technologies by using the many and varied development tools that are available either at school computer labs or as free Web downloads. Students thus learn step by step how to use the available or free-download trial or beta versions of Web servers and development tools to develop dynamic, interactive, data-driven Web applications with HTML, ASP, VBScript, JavaScript, and graphics and animations. The minimum hardware and software requirements are simply Windows 95 PCs and Internet access.

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