If you ask any Search Engine Optimization professional what they’re overall goal is when properly designing and crafting a website, they’re answer should be to gain that much needed online traffic. A company which has invested money and time into a project but does not receive the support they desire is truly a letdown. But, it is also their responsibility to make sure they design and develop a website that is worthy enough of achieving site popularity. The Design of the WebsiteChoosing a domain name for a website can be very difficult for some businesses. When deciding on a domain name, it is best to keep it short and easy to remember. It should also include popular keywords researched during Search Engine Optimization. Something else that should be simple as well is the design layout. Minimal use of images and flash animation is critical because it can cause a page to load slowly – which in return will drive viewers away. Another helpful hint is to study the websites of companies that are competitors. They will give you insight on what features, information, design factors, and written content is successful. Search Engine OptimizationSite popularity can be reached through a number of different methods. One method may work for this company but not necessarily for another. Search Engine Marketing and SEO are two very important factors when designing a website. Businesses should take the time out to plan efficiently in order to add relevance and quality needed to attract visitors. A majority of your traffic is going to come from search engines and directories, such as Google and Yahoo. These resources have been estimated to bring in 80% of a site’s traffic. About CODANK Charlotte Web Design CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development. For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www. codank. com
Posts Tagged ‘Design Layout’
Is Your Site Popular?
December 28th, 2009Top Tips From a Web Design Company
December 9th, 2009There is no clear formula for a perfect website. Although Web design companies differ in their approach to design, they agree on key principles that make a successful website. When a company is looking to design their website, a question that often comes to mind is what are the main issues that should be considered? Of course there is no straightforward answer to this question. The needs of every business is different. Website design should reflect the unique needs. Nevertheless certain web design techniques can be applied generally across any website. Some of the key design tips are discussed below. 1: Modern, Professional design. There are more than 40 million websites in the world and the number is rising. A professionally designed website is essential to present your brand over your competitors. There is nothing worse than an outdated website for your company which cam mis-represent your brand. A professional, clean-cut website is vital for customers to have confidence in a company. 2: Clean-cut design and simple site navigation The current trend in website design is for a clutter free simple design with a clean cut layout. Sites which are cluttered tend to draw users away. It is important that it not only looks professional but that the information presented is easy to read and understand. Navigation and menu should be prominent and descriptive. A simple but clear menu is often more effective than complex navigation. 3: Consistency in design Your website’s design, layout and colour scheme should be consistent across the different pages. Whilst It is OK to have slight variation between various sections , the overall look and feel should be consistent. 4: Browser compatibility All pages should appear consistent across different platforms and screen resolutions. Prior to launch your web design company should test the website thoroughly on all major browsers such as Internet explorer, Firefox and Opera. At the least. 5: Focus on website content Content is the most important aspect of your website. A professional design is essential but it is the content which will ultimately generate enquiries and leads for your business. All content should be professionally written and proof-read. Additionally new relevant content should be added form time to time. 6: Effective use of ‘Call to action’ Call to action statements on all your website can greatly improve your website’s effectiveness and increase the chances of customer enquiries and leads. ‘Call to action’ can be anything that encourages action or participation from users e. g. Click here to Enquire or Register for our free newsletter. Many Marketing studies have found that call to action to greatly improve the chances for enquiries and leads. 7: Quick to load No mater how small or large your company is, the site should be quick to load. Many users access internet via slower connections or on mobile devices where bandwidth and speed is limited. Studies show that a website that takes longer that a few seconds to load can drive customers away to competitors. 8: Get Ideas from competitors Analyzing and learning from competitors is probably the best way to find how you can improve your website. It is easy to search for competitors in your industry using search engines. Researching other businesses can offer inspiration as well as help identify areas for improvement. For more information and full discussion on web design please visit web design company blog.
